This fault sits at the last step before payment. A customer has already found
your product, decided to buy it, and started giving you their details. That is
the most expensive visitor you have — every pound of marketing spend that
brought them here has already been spent.
Because the failure happens after the basket, nothing earlier in
the journey looks wrong. Your homepage is fine. Your product pages are fine.
Standard uptime monitoring will report the site as healthy, because it is: the
server is responding, it is just responding with an error on this one route.
Customers almost never report this. From their side it looks like your business
is having a bad day, so they close the tab and buy elsewhere.
What we are not claiming. We do not know how many people have hit this
page, and we will not invent a figure for lost revenue. We know the route fails,
we know when, and we know it is still failing. What that is worth to you is
something only you can judge.